Marketing digital

Estamos esperando que el crecimiento del comercio electrónico en Colombia llegue este año cercano al 18% comparado con el 2024 afirmó Santiago Córdoba en medio del lanzamiento del Hot Sale

tendencias

El consumidor digital colombiano y las temporadas de descuentos

25 Sep 2025

<img width="1200" height="900" src="https://img.impactotic.co/wp-content/uploads/2025/09/24143926/Silvia-Arias-presidenta-de-la-Asociacion-para-la-Gestion-Estrategica-de-la-Experiencia-AGX-explica-las-novedades-del-Go-Xperience.jpg" class="responsive-img" alt="Silvia Arias, presidenta de la Asociación para la Gestión Estratégica de la Experiencia (AGX), explica las novedades del Go Xperience" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2025/09/24143926/Silvia-Arias-presidenta-de-la-Asociacion-para-la-Gestion-Estrategica-de-la-Experiencia-AGX-explica-las-novedades-del-Go-Xperience.jpg 1200w, https://img.impactotic.co/wp-content/uploads/2025/09/24143926/Silvia-Arias-presidenta-de-la-Asociacion-para-la-Gestion-Estrategica-de-la-Experiencia-AGX-explica-las-novedades-del-Go-Xperience-960x720.jpg 960w, https://img.impactotic.co/wp-content/uploads/2025/09/24143926/Silvia-Arias-presidenta-de-la-Asociacion-para-la-Gestion-Estrategica-de-la-Experiencia-AGX-explica-las-novedades-del-Go-Xperience-768x576.jpg 768w, https://img.impactotic.co/wp-content/uploads/2025/09/24143926/Silvia-Arias-presidenta-de-la-Asociacion-para-la-Gestion-Estrategica-de-la-Experiencia-AGX-explica-las-novedades-del-Go-Xperience-117x88.jpg 117w, https://img.impactotic.co/wp-content/uploads/2025/09/24143926/Silvia-Arias-presidenta-de-la-Asociacion-para-la-Gestion-Estrategica-de-la-Experiencia-AGX-explica-las-novedades-del-Go-Xperience-1024x768.jpg 1024w, https://img.impactotic.co/wp-content/uploads/2025/09/24143926/Silvia-Arias-presidenta-de-la-Asociacion-para-la-Gestion-Estrategica-de-la-Experiencia-AGX-explica-las-novedades-del-Go-Xperience-lq.jpg 30w" sizes="(max-width: 1200px) 100vw, 1200px" data-eio="l" />					
eventos
Silvia Arias: Tecnología, una parte integral de la gestión de la experiencia24 Sep 2025
por Jorge Hernández
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<img width="1466" height="826" src="https://img.impactotic.co/wp-content/uploads/2025/09/11084716/Neuromarketing-IA-y-el-futuro-de-las-empresas-desde-Risaralda-con-John-Velez.jpg" class="responsive-img" alt="Neuromarketing, IA y el futuro de las empresas desde Risaralda con John Vélez" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2025/09/11084716/Neuromarketing-IA-y-el-futuro-de-las-empresas-desde-Risaralda-con-John-Velez.jpg 1466w, https://img.impactotic.co/wp-content/uploads/2025/09/11084716/Neuromarketing-IA-y-el-futuro-de-las-empresas-desde-Risaralda-con-John-Velez-1278x720.jpg 1278w, https://img.impactotic.co/wp-content/uploads/2025/09/11084716/Neuromarketing-IA-y-el-futuro-de-las-empresas-desde-Risaralda-con-John-Velez-156x88.jpg 156w, https://img.impactotic.co/wp-content/uploads/2025/09/11084716/Neuromarketing-IA-y-el-futuro-de-las-empresas-desde-Risaralda-con-John-Velez-768x433.jpg 768w, https://img.impactotic.co/wp-content/uploads/2025/09/11084716/Neuromarketing-IA-y-el-futuro-de-las-empresas-desde-Risaralda-con-John-Velez-640x360.jpg 640w, https://img.impactotic.co/wp-content/uploads/2025/09/11084716/Neuromarketing-IA-y-el-futuro-de-las-empresas-desde-Risaralda-con-John-Velez-1024x577.jpg 1024w, https://img.impactotic.co/wp-content/uploads/2025/09/11084716/Neuromarketing-IA-y-el-futuro-de-las-empresas-desde-Risaralda-con-John-Velez-lq.jpg 30w" sizes="(max-width: 1466px) 100vw, 1466px" data-eio="l" />					
Marketing
Neuromarketing, IA y el futuro de las empresas desde Risaralda con Jhon Vélez11 Sep 2025
por Sandra Defelipe Díaz
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<img width="768" height="614" src="https://img.impactotic.co/wp-content/uploads/2025/01/31130324/Marketing-para-PyMes-768x614.jpg" class="card-responsive-img fit-img" alt="Marketing para PyMes" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2025/01/31130324/Marketing-para-PyMes-768x614.jpg 768w, https://img.impactotic.co/wp-content/uploads/2025/01/31130324/Marketing-para-PyMes-900x720.jpg 900w, https://img.impactotic.co/wp-content/uploads/2025/01/31130324/Marketing-para-PyMes-1350x1080.jpg 1350w, https://img.impactotic.co/wp-content/uploads/2025/01/31130324/Marketing-para-PyMes-1536x1229.jpg 1536w, https://img.impactotic.co/wp-content/uploads/2025/01/31130324/Marketing-para-PyMes-110x88.jpg 110w, https://img.impactotic.co/wp-content/uploads/2025/01/31130324/Marketing-para-PyMes-960x768.jpg 960w, https://img.impactotic.co/wp-content/uploads/2025/01/31130324/Marketing-para-PyMes-lq.jpg 30w, https://img.impactotic.co/wp-content/uploads/2025/01/31130324/Marketing-para-PyMes.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Marketing
Autenticidad y honestidad radical, el reto de Marketing para PyMes en 2025
31 Ene 2025
por Sandra Defelipe Díaz
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<img width="768" height="577" src="https://img.impactotic.co/wp-content/uploads/2024/11/05190853/Profesion-Especialista-en-SEO-768x577.jpg" class="card-responsive-img fit-img" alt="Profesión Especialista en SEO" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2024/11/05190853/Profesion-Especialista-en-SEO-768x577.jpg 768w, https://img.impactotic.co/wp-content/uploads/2024/11/05190853/Profesion-Especialista-en-SEO-958x720.jpg 958w, https://img.impactotic.co/wp-content/uploads/2024/11/05190853/Profesion-Especialista-en-SEO-1436x1080.jpg 1436w, https://img.impactotic.co/wp-content/uploads/2024/11/05190853/Profesion-Especialista-en-SEO-1536x1155.jpg 1536w, https://img.impactotic.co/wp-content/uploads/2024/11/05190853/Profesion-Especialista-en-SEO-117x88.jpg 117w, https://img.impactotic.co/wp-content/uploads/2024/11/05190853/Profesion-Especialista-en-SEO-1021x768.jpg 1021w, https://img.impactotic.co/wp-content/uploads/2024/11/05190853/Profesion-Especialista-en-SEO-lq.jpg 30w, https://img.impactotic.co/wp-content/uploads/2024/11/05190853/Profesion-Especialista-en-SEO.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Profesión Especialista en SEO: ¿Qué hace y cómo te convertirse en un experto en motores de búsqueda?
06 Nov 2024
por Redacción Impacto TIC
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<img width="768" height="512" src="https://img.impactotic.co/wp-content/uploads/2024/06/12215256/pauta-digital-en-latinoamerica-2024-768x512.jpeg" class="card-responsive-img fit-img" alt="Datos sobre publicidad digital en Latinoamérica" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2024/06/12215256/pauta-digital-en-latinoamerica-2024-768x512.jpeg 768w, https://img.impactotic.co/wp-content/uploads/2024/06/12215256/pauta-digital-en-latinoamerica-2024-1080x720.jpeg 1080w, https://img.impactotic.co/wp-content/uploads/2024/06/12215256/pauta-digital-en-latinoamerica-2024-1536x1024.jpeg 1536w, https://img.impactotic.co/wp-content/uploads/2024/06/12215256/pauta-digital-en-latinoamerica-2024-132x88.jpeg 132w, https://img.impactotic.co/wp-content/uploads/2024/06/12215256/pauta-digital-en-latinoamerica-2024-1024x683.jpeg 1024w, https://img.impactotic.co/wp-content/uploads/2024/06/12215256/pauta-digital-en-latinoamerica-2024-lq.jpeg 30w, https://img.impactotic.co/wp-content/uploads/2024/06/12215256/pauta-digital-en-latinoamerica-2024.jpeg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

mercadeo
Para 2026 el 60% de la publicidad será digital en Latinoamérica
13 Jun 2024
por Sandra Defelipe Díaz
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<img width="768" height="432" src="https://img.impactotic.co/wp-content/uploads/2024/05/30155727/experiencia-del-cliente-minorista-CX-768x432.jpg" class="card-responsive-img fit-img" alt="experiencia del cliente minorista (CX)" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2024/05/30155727/experiencia-del-cliente-minorista-CX-768x432.jpg 768w, https://img.impactotic.co/wp-content/uploads/2024/05/30155727/experiencia-del-cliente-minorista-CX-156x88.jpg 156w, https://img.impactotic.co/wp-content/uploads/2024/05/30155727/experiencia-del-cliente-minorista-CX-640x360.jpg 640w, https://img.impactotic.co/wp-content/uploads/2024/05/30155727/experiencia-del-cliente-minorista-CX-1024x576.jpg 1024w, https://img.impactotic.co/wp-content/uploads/2024/05/30155727/experiencia-del-cliente-minorista-CX-lq.jpg 30w, https://img.impactotic.co/wp-content/uploads/2024/05/30155727/experiencia-del-cliente-minorista-CX.jpg 1200w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

tendencias
La experiencia del cliente en el comercio minorista: tecnologías y estrategias para convertir al cliente en el protagonista absoluto
30 May 2024
por Redacción Impacto TIC
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<img width="768" height="512" src="https://img.impactotic.co/wp-content/uploads/2024/04/05102937/Fin-de-las-cookies-de-terceros-768x512.jpg" class="card-responsive-img fit-img" alt="cookies de terceros" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2024/04/05102937/Fin-de-las-cookies-de-terceros-768x512.jpg 768w, https://img.impactotic.co/wp-content/uploads/2024/04/05102937/Fin-de-las-cookies-de-terceros-1080x720.jpg 1080w, https://img.impactotic.co/wp-content/uploads/2024/04/05102937/Fin-de-las-cookies-de-terceros-1536x1024.jpg 1536w, https://img.impactotic.co/wp-content/uploads/2024/04/05102937/Fin-de-las-cookies-de-terceros-132x88.jpg 132w, https://img.impactotic.co/wp-content/uploads/2024/04/05102937/Fin-de-las-cookies-de-terceros-1024x683.jpg 1024w, https://img.impactotic.co/wp-content/uploads/2024/04/05102937/Fin-de-las-cookies-de-terceros-lq.jpg 30w, https://img.impactotic.co/wp-content/uploads/2024/04/05102937/Fin-de-las-cookies-de-terceros.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Innovación
Fin de las cookies de terceros: 5 pasos para realizar una estrategia
05 Abr 2024
por Laura Suárez Bernal
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<img width="768" height="432" src="https://img.impactotic.co/wp-content/uploads/2023/08/03111210/Diseno-sin-titulo-6-768x432.jpg" class="card-responsive-img fit-img" alt="Publicidad digital en Colombia crece en el 2023" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2023/08/03111210/Diseno-sin-titulo-6-768x432.jpg 768w, https://img.impactotic.co/wp-content/uploads/2023/08/03111210/Diseno-sin-titulo-6-1280x720.jpg 1280w, https://img.impactotic.co/wp-content/uploads/2023/08/03111210/Diseno-sin-titulo-6-156x88.jpg 156w, https://img.impactotic.co/wp-content/uploads/2023/08/03111210/Diseno-sin-titulo-6-640x360.jpg 640w, https://img.impactotic.co/wp-content/uploads/2023/08/03111210/Diseno-sin-titulo-6-1024x576.jpg 1024w, https://img.impactotic.co/wp-content/uploads/2023/08/03111210/Diseno-sin-titulo-6-lq.jpg 30w, https://img.impactotic.co/wp-content/uploads/2023/08/03111210/Diseno-sin-titulo-6.jpg 1440w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ESTUDIO
La publicidad digital en Colombia supera los 2,6 billones en 2023
18 Mar 2024
por Colaboradores 
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