In an increasingly digital world, one of the biggest obstacles for companies and brands is creating memorable experiences in fully virtual environments. The pandemic served as an appetizer, but today users are demanding more and more integrated and hybrid services.
It is precisely in this context that the concept of omnichannel and of offering content, ads and customer service on any platform the user chooses. Twilio is an expert company in this field, and for this reason it is capable of delivering a platform that adapts not only to its clients, but also to each of its users.
We had the opportunity to speak with Diego Palmieri, regional vice president of Twilio in Latin America and the Caribbean, about market trends and how the digital consumer is changing.
Next, the entire interview:
Main Image: Impacto TIC