The future of WhatsApp and business messaging platforms

The time is almost up. After months and postponements by Facebook, this may 15 WhatsApp, the world's most popular messaging platform, will change its privacy policies for users.

The news generated, after its announcement, a whole migration of users to platforms such as Signal and Telegram, worried many of the more than 2.000 billion users worldwide. Although Facebook - owner of WhatsApp - heard the voices of its users and has given a piece of reassurance, there are still many questions about what these changes will entail.

Y not only personal users have doubts and some fears, but also companies that use the platform to communicate with their customers, suppliers and among their collaborators.

In this hangout, 3 guests talked about the changes in WhatsApp, the current and future challenges of instant messaging for small and large organizations, the technological future of these platforms and trends in this field.

The guests, specialists in this subject, are:

• Paloma Szerman, Director of Public Policies for WhatsApp for Latin America, from Buenos Aires, Argentina.

• Carlos Sierra, CEO of Twnel, a business automation and messaging startup, from Boston, United States.

• Fernando Sotelo, leader of Strategic Alliances of Zoho Latin America, the firm that develops Zoho Cliq, from Austin.