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claves para la comunicación B2B en la era digital

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El camino hacia el impacto real: claves para la comunicación B2B en la era digital

08 Ago 2025

<img width="1159" height="793" src="https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue.png" class="responsive-img" alt="99.HangoutPeriodismo.RediseñoDeLosDiariosParaQue" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue.png 1159w, https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue-1052x720.png 1052w, https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue-768x525.png 768w, https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue-129x88.png 129w, https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue-1024x701.png 1024w, https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue-lq.png 30w, https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue-218x150.png 218w, https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue-696x476.png 696w, https://img.impactotic.co/wp-content/uploads/2020/07/04091332/99.HangoutPeriodismo.Redisen%CC%83oDeLosDiariosParaQue-1068x731.png 1068w" sizes="(max-width: 1159px) 100vw, 1159px" data-eio="l" />					
99. El rediseño de los diarios, ¿para qué?02 Nov 2017
por John Edicson Muñoz
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<img width="1440" height="813" src="https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios.png" class="responsive-img" alt="96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios.png 1440w, https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios-1275x720.png 1275w, https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios-156x88.png 156w, https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios-768x434.png 768w, https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios-640x360.png 640w, https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios-1024x578.png 1024w, https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios-lq.png 30w, https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios-696x393.png 696w, https://img.impactotic.co/wp-content/uploads/2020/07/04091541/96.HangoutPeriodismo.GoogleYFacebookAliadosOEnemigosDeLosMedios-1068x603.png 1068w" sizes="(max-width: 1440px) 100vw, 1440px" data-eio="l" />					
96. Google y Facebook: ¿Aliados o enemigos de los medios?18 May 2017
por John Edicson Muñoz
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<img width="1440" height="810" src="https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental.png" class="responsive-img" alt="95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental.png 1440w, https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental-1280x720.png 1280w, https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental-156x88.png 156w, https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental-768x432.png 768w, https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental-640x360.png 640w, https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental-1024x576.png 1024w, https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental-lq.png 30w, https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental-696x392.png 696w, https://img.impactotic.co/wp-content/uploads/2020/07/04091620/95.HangoutPeriodismo.LaBallenaAzulYOtrosCasosDeSuicidioYSaludMental-1068x601.png 1068w" sizes="(max-width: 1440px) 100vw, 1440px" data-eio="l" />					
95. Ballena Azul y otros casos de suicidio y salud mental11 May 2017
por John Edicson Muñoz
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<img width="1440" height="810" src="https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio.png" class="responsive-img" alt="93.HangoutPeriodismo.TransformaciónDigitalDeUnMedio" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio.png 1440w, https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio-1280x720.png 1280w, https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio-156x88.png 156w, https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio-768x432.png 768w, https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio-640x360.png 640w, https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio-1024x576.png 1024w, https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio-lq.png 30w, https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio-696x392.png 696w, https://img.impactotic.co/wp-content/uploads/2017/02/04092009/93.HangoutPeriodismo.Transformacio%CC%81nDigitalDeUnMedio-1068x601.png 1068w" sizes="(max-width: 1440px) 100vw, 1440px" data-eio="l" />					
93. ¿Cómo lograr la transformación digital de un medio?23 Feb 2017
por John Edicson Muñoz
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<img width="1440" height="812" src="https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic.png" class="responsive-img" alt="92.HangoutPeriodismo.ComicPeriodistic" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic.png 1440w, https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic-1277x720.png 1277w, https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic-156x88.png 156w, https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic-768x433.png 768w, https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic-640x360.png 640w, https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic-1024x577.png 1024w, https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic-lq.png 30w, https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic-696x392.png 696w, https://img.impactotic.co/wp-content/uploads/2017/02/04092131/92.HangoutPeriodismo.ComicPeriodistic-1068x602.png 1068w" sizes="(max-width: 1440px) 100vw, 1440px" data-eio="l" />					
92. Cómic periodístico y su etapa digital17 Feb 2017
por John Edicson Muñoz
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<img width="1440" height="810" src="https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo.png" class="responsive-img" alt="80.HangoutPeriodismo.ElStreamingSeTomaElMundo" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo.png 1440w, https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo-1280x720.png 1280w, https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo-156x88.png 156w, https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo-768x432.png 768w, https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo-640x360.png 640w, https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo-1024x576.png 1024w, https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo-lq.png 30w, https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo-696x392.png 696w, https://img.impactotic.co/wp-content/uploads/2020/07/04095122/80.HangoutPeriodismo.ElStreamingSeTomaElMundo-1068x601.png 1068w" sizes="(max-width: 1440px) 100vw, 1440px" data-eio="l" />					
80. El streaming se toma el mundo26 May 2016
por John Edicson Muñoz
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<img width="1440" height="812" src="https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n.png" class="responsive-img" alt="78.HangoutPeriodismo.InfografíaYLaNuevaEraDeLaVisualización" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n.png 1440w, https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n-1277x720.png 1277w, https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n-156x88.png 156w, https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n-768x433.png 768w, https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n-640x360.png 640w, https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n-1024x577.png 1024w, https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n-lq.png 30w, https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n-696x392.png 696w, https://img.impactotic.co/wp-content/uploads/2020/07/04095503/78.HangoutPeriodismo.Infografi%CC%81aYLaNuevaEraDeLaVisualizacio%CC%81n-1068x602.png 1068w" sizes="(max-width: 1440px) 100vw, 1440px" data-eio="l" />					
78. La infografía y la nueva era de la visualización11 May 2016
por John Edicson Muñoz
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<img width="1440" height="810" src="https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales.png" class="responsive-img" alt="77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales" style="display: block;" decoding="async" srcset="https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales.png 1440w, https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales-1280x720.png 1280w, https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales-156x88.png 156w, https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales-768x432.png 768w, https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales-640x360.png 640w, https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales-1024x576.png 1024w, https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales-lq.png 30w, https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales-696x392.png 696w, https://img.impactotic.co/wp-content/uploads/2020/07/04095541/77.HangoutPeriodismoSeEstanReinventandoLosMediosDigitales-1068x601.png 1068w" sizes="(max-width: 1440px) 100vw, 1440px" data-eio="l" />					
77. ¿Se están reinventando los medios tradicionales? #DigitalNext05 May 2016
por John Edicson Muñoz
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